Steelie is a Propertybase reseller and implementation partner.

We used to run an award-winning Estate & Letting Agent, now we work with other agents helping them leverage better technology.

We’re incredibly proud to have been named the #1 UK Propertybase Partner. The reason we’ve achieved this is that we have 15 years of Estate & Letting Agency experience. We have a genuine understanding of your business, and this is what makes us different.

What’s more, we’re also certified, experienced Salesforce consultants.

We’re passionate about supporting estate and letting agents in the UK to improve the efficiency of their businesses, drive revenue and enable customer service excellence.

Alex Rhodes

Steelie was founded by Alex Rhodes, an experienced, certified Salesforce Consultant with years of experience in working at a top Salesforce Consulting Partner. Notably, Alex spent five years with an award-winning independent estate agent. Here, Alex worked with the team to improve efficiency and service through the use of technology. Namely through the use of Propertybase.

Vicki Mulroney

Vicki brings a decade of Estate & Letting Agency experience with her to Steelie. Most recently, Vicki was a Training & Recruitment Manager with an award-winning independent agency, not to mention an avid Propertybase user. Passionate about raising the bar in our industry, Vicki recruited talented candidates from industries outside of estate agency and trained them to be high fee earning Negotiators and Valuers whilst simultaneously developing them as managers of tomorrow.

Let’s take you guys back a step and give you a little more insight into how Steelie came about. 

Where we come from

Both Alex and Vicki were part of the Coalters story. Coalters was an award winning independent Estate & Letting Agency, founded in 2007 by Reuben Barrett. Over the course of a decade, Coalters won multiple awards, including being named the Single Best Agency in the UK by The Sunday Times in 2015.

At the time the business was sold in 2018, Coalters was a high fee agent and named a Top 100 agency according to the Best Agent Guide. In fact, Coalters placed 27th out of 25,000 Estate Agents in the whole of the UK. 

You know agency, and people talk, right? Interest from other agencies around the UK of how Coalters was embracing Propertybase is what led Alex to launch Steelie. Now, we help new and existing Propertybase customers.

Implementing Propertybase in the UK

We’re excited to turn our clients CRM into a true reflection of their business and the way it runs. Propertybase have given us the power to look after their (and our) new customers in the UK so we can help you understand everything you need to know to get started.

Join the agents writing their own story of how technology is helping their business.

Ask us a question! Get in touch, we’d love to chat with you. We’re here to help agents shake off the limits of tech that is holding them back.