Steelie was born from Coalters, a successful estate and letting agent in York. The forward-thinking MD of Coalters had opted for Propertybase and hired the founder of Steelie, Alex Rhodes, to manage it. At the time, Alex was an experienced Salesforce Consultant and joined Coalters as it seemed like a cool place to work with an interesting project.
Five years later, after winning multiple awards, increasing market share in sales and lettings and maintaining high fee levels, Coalters was sold to Linley & Simpson and Alex left to launch Steelie.
There were a number of factors that contributed to Coalters’ success, but the technology allowed us to innovate in an agile way, which kept us in front of our competitors.
Steelie launched in May 2018. We’ve been helping agents make the move to Propertybase and they’re not looking back. It’s a new way of working and forward-thinking agents have been crying out for it.